Download Ebook , by Dr. David Moffet BDS FPFA CSP
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, by Dr. David Moffet BDS FPFA CSP
Download Ebook , by Dr. David Moffet BDS FPFA CSP
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Product details
File Size: 1341 KB
Print Length: 150 pages
Publisher: Advantage Media Group (June 22, 2015)
Publication Date: June 22, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0108Z4ICM
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Amazon Best Sellers Rank:
#245,315 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I had high hopes for this book even though it had a few reviews. What really made me buy it in the first place what the author's thoughtful response to a critical review. However, I have to agree with others that gave this book a poor review. There is a lack of any useful information while there are a few tidbits of useful tips one should just go to dentaltown.com. The author is clearly is try to push his consulting services by presenting this idea of Ultimate patient experience while at try to demonstrate why he would be a good consultant for you. There is nothing wrong with that but in the process of doing so he demonstrates that he's just an experienced dentist that with an opinion.Ironically, my experience with this book can best be summarized by the author's own words regarding a his consulting experience on page 29 of his book "The most useful thing I took away from this experience was the deep realization that cookie cutter approaches and assembly line learning doesn't for individual practices." Consulting is a skillset and there are many types of consulting, content/knowledge is not enough (that's what dental town is for).
I've been an associate dentist for the last 14 years. Last year I summoned up enough courage to purchase my own practice. The practice I purchased is almost completely fee for service. This was terrific for me but also terrifying. I still have a fear that some huge corporate dental office will swoop in and steal all of my wonderful patients. During this whole process, I started reading business books and marketing books. I came across David Moffet's "big yellow book" and was so happy that I did. He gives you very easy to implement ideas on how to treat your patients. It's perfect internal marketing for my practice. In fact, I haven't had to spend a dime yet on external marketing! After reading this book, I felt a little less threatened by corporate dentistry. And now I can get at least a few hours of sleep each night.
I am a 3rd year dental student and I plan on eventually owning my own practice. This was the first practice management-esque book I have read because I want to learn more about the business aspect of dentistry. Overall, I believe this book was a great starter book to read in terms of what can be implemented in a practice rather quickly to increase production. The book definitely gave insight into managing an efficient dental practice and creating an atmosphere that is appealing to the patient. The book is especially catered toward creating a high end practice. I do wish he would have shared his opinion on accepting insurance/which insurances to accept/and more technical adjustments to creating a more profitable practice, but truthfully that was not the intended theme of this book. This was a solid read, but I do feel Dr. Moffet was advertising himself as a consultant to try and convince the reader to hire him. He is a big advocate for hiring a dental consultant, which is understandable since he is in fact a consultant.
Filled with easy-to-use, practical guidelines on improving your practice in regards to meetings, communication strategies, sales strategies, and connecting with your patients so they feel valued. The book did have a ton of new, analytical advice that is unique to the book, but it also reminded me to use the basics and remember the importance of simple things like always calling a patient by their name, while incudling strategies to know the name of all of your patients as soon as they enter your office. The amount of information covered is immense - advertising, marketing, communication, sales, turnover, HR. Very information-dense and no fluff. Best dental practice book I've ever read. I find Dr. Howard Farran's "Uncomplicate Business" to be right on par with this book. Highly recommend both books.
I'm not a dentist, I'm a marketing consultant. But over the last 16 years I've worked with enough dentists and dental specialists that I have an interest in keeping somewhat current within this marketplace.I ordered this book because I'd heard a buzz about it from a number of different clients, and I wanted to see what the fuss was all about.To be honest, with a title like this, I was expecting a hyped up version of "Get a website, get people to go to your website, talk about how you're different, and make sure you answer your phones!" conventional wisdom you see in most dental consultants books.Boy, was I pleasantly surprised - the book is quite different from what I was expecting.For starters, Moffet is a consultant who was actually a former dentist himself. He spent 30 years in the trenches running his own practice. And because of a few very clever customer service systems he developed, his practice was incredibly successful.Having these systems made him a perfect acquisition target, and he wisely sold out for a small fortune - something few dentists get to do.This book is a detailed look at the customer service strategies that were responsible for Moffet's success.Few things I liked about the book:1. First of all, it's very well-written, and it's written in a warm and conversational tone.You feel like Moffet is actually "speaking" directly with you, not preaching or lecturing like some holier than though dental guru.Moffet comes across as pleasant, kind, and extremely considerate. And most of the strategies he reveals, are all based on this same "service" mentality.It's easy to see why Moffet's practice was so successful. But in reality, being pleasant, kind, and considerate shouldn't be too difficult for most people - dentists or otherwise, right?2. He spends an awful lot of time on the one critical area of running a dental practice that nearly all dentists struggle with, and that is... team management.The strategies he recommends for improving the efficiency and attitude of your team are practical and not difficult to implement, at all. Like most systems in any business, you accomplish more by defining a baseline set of procedures everyone can understand... and then simply stick with the program. Tweaking along the way, as necessary.Many of the ideas Moffet puts forth (especially as they relate to managing your team), are not only good for dentists, they would apply equally to any business at all. And I should know, I've worked in over 104 different industries during the last 16 years. So I'm saying this out of experience, not out of a "hunch" or a "gut feel" or something else like that.3. The book is very compelling and easy to read. I got through it in 3 sessions, in spite of having a hectic schedule.In fact, I had to force myself to put the book down the first time I picked it up. It's just that easy to get involved in what Moffet is saying.The guy clearly has a few aces up his sleeves as it relates to running a dental practice.For example, his suggestions on raising prices, the perils of not raising prices, taking vacations, organizing your day, meeting with staff (do's and don'ts), dealing with good (and bad) patients, getting patients to keep appointments - amongst a slew of other topics, are priceless.In fact, Moffet knows more ways of making money in a dental practice than anyone else I've dealt with. Not just with team management, but in many different areas of running your practice.If you are a dentist who knows you should be making more money, but you either don't know why it's not happening, or you struggle with implementing procedures or systems, I strongly recommend you get this book.
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